코즈 마케팅 (Cause Marketing) 사례연구 (영문)

코즈 마케팅 (Cause Marketing) 사례연구 (영문)

코즈 마케팅 (Cause Marketing) 사례연구 (영문).pptx

목차 01 Definition 02 Effect of cause marketing 03 Case 본문 1 The definition of "Cause Marketing" Domino Pizza This menu is designed for helping children patient. Whenever a customer buys this menu, 1,000 won is contributed. Money accumulated in this way is contributed to Soul National University Hospital. (중략) The Effect of "Cause Marketing" - Improved brand image Fair Trade? Fair trade is a trading partnership that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to and securing the rights of poor producers and workers. 키워드 마케팅, 상호이익, 비영리, 이슈, 기업, 단체