딤채 마케팅 사례 연구

딤채 마케팅 사례 연구

딤채 마케팅 사례 연구.pptx

목차 1. First What is Dimchae? SWOT 2. Second Marketing strategy Segmentation / Targeting / Positioning 3. Third Marketing strategy Price / Product / Place / Promotion 본문 2. Marketing strategy - Positioning <Positioning> Brand Naming "딤채" - Feel a sense of closeness by using pure Korean words - Want to bring back the old taste of kimchi (put a kimchi jar into the ground) Value-added product differentiation - Storage temperature control within the range ±1℃ - Technology development is to reflect the consumer's taste - Prevent to the spoling food, through a self- diagnosis in advance 『Value positioning』 딤채 providing a higher value has a comparative advantage other competitors. 키워드 딤채, 삼성, 다맛, 김장독, 삼한, 만원