마케팅 처음처럼 분석(영문)

마케팅 처음처럼 분석(영문)

[마케팅] 처음처럼 분석(영문).pptx

목차 1.Executive Summary 2.Market Analysis 3.Swot Analysis 4.Marketing Strategy 5.Financial Statement 6.Production Life Cycle 본문 초략 3. SWOT Analysis Strengths - Parent company's a strong distribution system - Lotte's brand value - The world's first alkali regenerated water -The leader of low alcohol degree -The differentiated marketing Weaknesses -The poor market share comparing with the competitor -Limited market; narrow consumer market Opportunities -Drinking consumption level increase caused by women's economic activity -The increasing interest in health -Change of drinking party culture Treats -Competitors releasing similar types of low alcohol -Price increase unavoidable caused by inflation 키워드 Analysis, market